“Rereading, an operation contrary to the commercial and ideological habits of our society, which would have us “throw away” the story once is had been consumed (“devoured”), so that we can then move on to another story, buy another book, and which is tolerated only in certain marginal categories of readers (children, old people, and professors), rereading is here suggested at the outset, for it alone saves the text from repetition (those who fail to reread are obliged to read the same story everywhere), multiplies it in( its variety and it plurality: rereading draws the text out of its internal chronology (“this happens before or after that”)… rereading is no longer consumption, but play (that play which is the return of the different). If then, a deliberate contradiction in terms, we immediately reread the text, it is in order to obtain, as though under the effect of a drug (that of recommencement, of different), not the real text, but a plural text: the same and new.” (Roland Barthes 15-16)
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